Ads management

Ads management: Google, Instagram and Facebook.

Campaigns with a controlled budget that bring bookings and quote requests. The ad budget is yours, paid directly to Google or Meta; we only charge for management.

€150 + €190/month · prices exclude VAT
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When ads are worth it

Ads bring results the same day, but they only pay off with a good landing page. So we start by checking your website and Google profile. If they are not ready, we tell you before you spend a cent.

In the Algarve, ads work especially well in high season, for urgent services (garages, repairs) and for reaching foreign residents in English.

Google Ads or Meta Ads?

  • Google Ads — for people already searching: “plumber Faro”, “pool cleaning Lagos”. Ideal for services people look for on Google.
  • Meta Ads (Instagram and Facebook) — to create desire: treatments, stays, gift vouchers, new offers. Ideal for visual services.

Ads management pricing

Setup: €150 per platform. Management: €190/month per platform for budgets up to €1,500/month; above that, an extra 10% of the amount over the limit. 3-month minimum. Prices exclude VAT.

  • Ad account in your business’s name
  • Tracking of calls, messages and enquiries
  • Weekly campaign optimisation
  • A clear monthly report: what you spent and how many enquiries you got

See how ads fit into the Growth bundle on our bundle prices.

What an ads manager does

When you hire ads management, you pay for work rather than advertising. The budget goes straight to Meta or Google on your own card, and the account is in your business’s name.

  • Meta Ads: an ad account, a pixel, up to 2 campaigns, copy and creatives made from your materials, weekly optimisation and a report.
  • Google Ads: an account, call and lead tracking, a search or local campaign, weekly optimisation and a report.

If you stop working with us, the account and its history stay with you. Not sure you are ready to advertise? The free audit tells you within 48 hours what to fix before you spend.

Paid ads management or a traditional agency?

Traditional advertising agencies sell space and image campaigns. Paid ads management is easier to measure: every euro has to bring a call, a message or a booking, and the report tells you how many. For a small business, this is usually the sensible place to start.

What to advertise depends on the trade. A garage or a home services company gains more on Google, from people already searching. A holiday rental or a salon gains more on Instagram, where photos create desire.

Starting slowly is a valid decision too. A campaign on a single platform, with a budget that does not keep you awake at night, shows within a few weeks whether the service has demand, before you think about spending more.

Before you advertise, check three things

  • Does the landing page answer the question? The ad must lead to a page with the price, the service and a contact button, ideally on a professional website.
  • Does your profile inspire trust? People who see the ad search for your name. Our Google Business Profile guide helps you put your profile in order.
  • Can you respond? Ads bring contacts the same day. If nobody answers, the budget is wasted.

With all that in place, ads can speed up what already works. Compare all the figures on the prices page.

Ads and social media work together

Instagram ads perform better when your profile already posts regularly. If it does not, add social media management. If you sell products, ads can send people straight to your online shop.

Prices

Management per platform€190/monthAsk on WhatsApp →
See all prices →

Additional services

SEO copy or pagefrom €90Learn more →
Litefrom €190/monthLearn more →
Photo sessionfrom €190Learn more →
Business websitefrom €790Learn more →

Frequently asked questions

What is the minimum ad budget?

We recommend at least €5 to €10 a day per platform to get enough data. You pay the budget directly to Google or Meta.

What does ads management involve?

Creating, monitoring and improving paid campaigns that bring visitors and enquiries to your business.

When will I see results?

The first enquiries arrive in the first few days; campaigns are fine-tuned after 4 to 6 weeks.

Can I advertise only on Google or only on Meta?

Yes. Each platform is hired separately, with its own setup and monthly management.

Whose name is the ad account in?

Your business’s. We have manager access, which is removed if you stop working with us.

Let’s talk

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Free audit

Send us your Instagram or Google Maps link. Within 48 hours you’ll get 5 concrete improvements for your business.

By sending, you agree that we process your data to reply to your request, as described in our Privacy policy.